Aroma is a gastronomic lounge Aroma, based in Menorca (Balearic Islands) with a minimalistic concept of the food and decoration.
Create the new brand and the whole menu and comunication for the gastronomic lounge. They gave us the naming Aroma, that means taste in spanish.
If the most important thing in a restaurant is the food ¿Why is never reflected in the use of the typography? We decided to use a simple Gotham typeface for the logo, that would be in black and the rest of the senses in transparent UBI. With this typograhic structure and the nose illustration we had the elements to develop a whole brand for the gastronomic lounge.