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Dirección de ArteDiseño GráficoDiseño Editorial
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Dirección de ArteDiseño GráficoDiseño Editorial

Aroma

Client
Aroma is a gastronomic lounge Aroma, based in Menorca (Balearic Islands) with a minimalistic concept of the food and decoration.

Problem
Create the new brand and the whole menu and comunication for the gastronomic lounge. They gave us the naming Aroma, that means taste in spanish.

Solution
If the most important thing in a restaurant is the food ¿Why is never reflected in the use of the typography? We decided to use a simple Gotham typeface for the logo, that would be in black and the rest of the senses in transparent UBI. With this typograhic structure and the nose illustration we had the elements to develop a whole brand for the gastronomic lounge.

Credits

Graphic Design
Albert Martínez Pujals

Illustration
Rambla

Print
The Private Space

Typeface
Gotham

Awards&Features

Underconsideration
Top Graphic Design
Branding Served
Computer Arts
Type for Now

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To make a totally distinguishable menu, we made ourself a question: ¿If the most important thing in a restaurant is the food why is never reflected in the use of the typography? So, we dediced to use one page for each plate.

Here the function of the menu becomes more that show the food, it's a way to understand the food and the way that it's ate, the user is obligated to to have a more calm read of the menu and to enjoy the menu at the same way that he will enjoy the tasting of the food.

For the cover we decided to make something very simple to give more importance to the content. We decided to use just a simple illustration of a nose without the name.

Aroma
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Aroma
Dirección de ArteDiseño GráficoDiseño Editorial
hello@eren.es+(34) 610.038.395
Dirección de ArteDiseño GráficoDiseño Editorial